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	<title>The Whole Cookie &#187; Consumer Questions</title>
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	<description>and other yummy thoughts by Wholly Wholesome</description>
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		<title>It&#8217;s All About the Fruit</title>
		<link>http://whollywholesome.com/blog/2010/06/09/its-all-about-the-fruit/</link>
		<comments>http://whollywholesome.com/blog/2010/06/09/its-all-about-the-fruit/#comments</comments>
		<pubDate>Wed, 09 Jun 2010 07:50:30 +0000</pubDate>
		<dc:creator>Janeen Ortega</dc:creator>
				<category><![CDATA[Consumer Questions]]></category>

		<guid isPermaLink="false">http://whollywholesome.com/blog/?p=118</guid>
		<description><![CDATA[Last week we received a message from a consumer who was curious to know about the cherries we use in our Cherry Pie: &#8220;We just bought the cherry pie and we are wondering if the cherries are fresh or from a can?&#8221; Michelle Oakland, CA What a great question to address in The Whole Cookie! [...]]]></description>
			<content:encoded><![CDATA[<p>Last week we received a message from a consumer who was curious to know about the cherries we use in our Cherry Pie:</p>
<blockquote><p><a href="http://whollywholesome.com/blog/wp-content/uploads/2010/06/pie-cherry.jpg"><img class="alignright size-full wp-image-119" style="margin-left: 15px;" title="Wholly Wholesome  Cherry Pie" src="http://whollywholesome.com/blog/wp-content/uploads/2010/06/pie-cherry.jpg" alt="Wholly Wholesome Cherry Pie" width="250" height="156" /></a>&#8220;We just bought the cherry pie and we are wondering if the cherries are fresh or from a can?&#8221;</p></blockquote>
<blockquote><p>Michelle<br />
Oakland, CA</p></blockquote>
<p>What a great question to address in The Whole Cookie! The cherries—like all the fruits we use in our products—are what is called individually quick frozen (IQF) fruits.</p>
<p>IQF fruits are frozen within hours after they are harvested, locking in the flavor, nutrients, color and texture of fresh fruits. In the case of our apples and peaches, these fruits are peeled, sliced and treated with Vitamin C to preserve freshness and color before freezing.</p>
<p>This ultra-fast method of freezing the fruit to very cold temperatures (below -30°C) minimizes the formation of ice crystals, and stops microorganisms that normally cause the fruit to decay and deteriorate.</p>
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		<title>Our Vegan Products</title>
		<link>http://whollywholesome.com/blog/2010/05/21/our-vegan-products/</link>
		<comments>http://whollywholesome.com/blog/2010/05/21/our-vegan-products/#comments</comments>
		<pubDate>Fri, 21 May 2010 07:37:14 +0000</pubDate>
		<dc:creator>Janeen Ortega</dc:creator>
				<category><![CDATA[Consumer Questions]]></category>

		<guid isPermaLink="false">http://whollywholesome.com/blog/?p=109</guid>
		<description><![CDATA[This week we received a question from a consumer regarding the sugar we use in our products: &#8220;Is the evaporated cane sugar used in Wholly Wholesome vegan pie crust made without refining through animal bone char?&#8221; Megan Austin, TX In addition to providing an answer to Megan directly, we thought we&#8217;d share our response here, [...]]]></description>
			<content:encoded><![CDATA[<p>This week we received a question from a consumer regarding the sugar we  use in our products:</p>
<blockquote><p>&#8220;Is the evaporated cane sugar used in Wholly Wholesome vegan  pie crust made without refining through animal bone char?&#8221;</p>
<p>Megan<br />
Austin,  TX</p></blockquote>
<p>In addition to providing an answer to Megan directly,  we thought we&#8217;d share our response here, and expand upon the topic to  discuss in general the ingredients we use in our vegan products.</p>
<p>The sugar we use in our products (pie shells or otherwise) is NOT refined through animal bone char. We feel strongly that in order to  label a product as &#8220;suitable for vegans&#8221;, all of the ingredients not  only must contain NO animal products, but the ingredients must be  processed WITHOUT the use of animal products as well.</p>
<p>Some consumers notice the ingredient legends on some of our vegan products contain the statement, &#8220;Made in  a facility that uses dairy products.&#8221; In some cases, such as  our Organic Pie Shells (which are certified Kosher Pareve) no eggs or  dairy are used on the equipment at all, though eggs and dairy may be  used on equipment elsewhere in the bakery. This is a requirement in  order to claim the Kosher Pareve certification. In other cases &#8212; for  instance, our fruit and pumpkin pies &#8212; our vegan  products may be made using the same equipment used to produce other  non-vegan products. However, between each  production run, the equipment is thoroughly sanitized before beginning a  new one, ensuring that all traces of the previous run have been  removed.</p>
<p>At Wholly Wholesome, our primary goal is to produce baked goods that  taste as good as or better than products made with artificial or  conventionally refined ingredients and processes. In some of our  products we are able to achieve this flavor standard without the use of  animal products. Currently our vegan offerings  include:</p>
<ul>
<li>all of our <a title="Wholly Wholesome Pies" href="http://whollywholesome.com/products/pies.php" target="_blank">fruit pies</a></li>
<li>our <a title="Wholly Wholesome Pies" href="http://whollywholesome.com/products/pies.php" target="_blank">Dairy Free Pumpkin Pie</a></li>
<li><a title="Wholly Wholesome Organic 9&quot; Pie Shells" href="http://whollywholesome.com/products/pie-shells.php" target="_blank">Organic 9&#8243; Pie Shells</a></li>
<li><a title="Wholly Wholesome Pie Crusts" href="http://whollywholesome.com/products/pie-crusts.php" target="_blank">Chocolate and Graham Cracker Pie Crusts</a></li>
<li><a title="Wholly Wholesome Pocket Breads" href="http://whollywholesome.com/products/breads-pocket.php" target="_blank">Pocket Breads</a></li>
</ul>
<p>Thank you, Megan, for your interest in our Pie  Shells, and thank you for asking!</p>
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		<title>Leavening in our Pie Shells?</title>
		<link>http://whollywholesome.com/blog/2010/03/25/hello-world/</link>
		<comments>http://whollywholesome.com/blog/2010/03/25/hello-world/#comments</comments>
		<pubDate>Thu, 25 Mar 2010 07:28:20 +0000</pubDate>
		<dc:creator>Lisa Colao</dc:creator>
				<category><![CDATA[Consumer Questions]]></category>

		<guid isPermaLink="false">http://whollywholesome.com/blog/?p=1</guid>
		<description><![CDATA[This week a consumer wrote to us with a Passover-related question we though might be of interest to others as well: &#8220;Is there any leaven in the flour that is used for your 9 inch pie shells? I ask because Passover and Unleavened Bread Feasts are coming soon for the Jews.  If leaven is in [...]]]></description>
			<content:encoded><![CDATA[<p>This week a consumer wrote to us with a Passover-related question we though might be of interest to others as well:</p>
<blockquote><p>&#8220;Is there any leaven in the flour that is used for your 9 inch pie shells? I ask because Passover and Unleavened Bread Feasts are coming soon for  the Jews.  If leaven is in the pie shell then we have to abstain from  the delicious shells for a week.&#8221;</p>
<p>N.H.<br />
Baltimore, MD</p></blockquote>
<p>That&#8217;s a great question, because while we <strong>do not use leavening</strong> in our Organic Pie Shells (Traditional, Wheat and Spelt), and while these items <strong>are certified kosher </strong>(OU Pareve), they are <strong>not considered kosher for Passover</strong> because of the flour.  Any grain that has come into contact with water for more than 18 minutes is considered Chametz, and therefore not  kosher for Passover.  For most people that eat Kosher for Passover this means only matzo and things made with matzo meal.</p>
<p>Thanks for asking!</p>
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